Singling Yourself Out | The Marketing Power of the Autobiography

Baskin (2014) said that we are living in the “Golden Age of feminine sass”.  She points to three female comedians who have picked this as their brand identity.  In addition to doing stand-up, YouTube videos, and/or TV, these women have all employed the same marketing tactic to promote their brand:  the autobiography.

Tina Fey:  Bossy Pants

Lena Dunham: Not that Kind of Girl: A Young Woman Tells You What She’s “Learned”

Grace Helbig: Grace’s Guide: The Art of Pretending to Be a Grown-Up

Amy Poehler: Yes Please

An autobiography is a way to get your content into the hands of your consumers in a very intimate way.  This medium provides a unique opportunity to bond with consumers over a longer period of time.  The connection becomes stronger as the brand reveals more personal thoughts and experiences through the autobiography.  When used effectively, the autobiography is a great tool for personal branding.  Maftei (2013) said, “Autobiographical writing is a means of singling oneself out, stepping into the light, broadcasting yourself to the world (pg. 45).

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Baskin, K.  (2014, October 28).  ‘Yes Please’ by Amy Poehler.  Boston Globe.  Retrieved from https://www.bostonglobe.com/arts/books/2014/10/27/book-review-yes-please-amy-poehler/Rpname1kNpGpWLxEZ8S3aO/story.html

Maftei, Micaela (2013). The Fiction of Autobiography : Reading and Writing Identity. Retrieved from http://www.eblib.com

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