The Notebook

I thought this ad was sweet and the message poignant.  In addition to the mom and son, I believe the agency employed an unseen character into the commercial- powerful music.  Joe Public, the ad agency, used the French singer-songwriter Woodkid’s song, I Love You, throughout this commercial.  If the images were the thread, the music was the needle to weave the commercial into an emotive tapestry.  Here are some of the lyrics you hear in the song:

 

I am softly watching you

Oh boy your eyes betray what burns inside you

Whatever I feel for you

You only seem to care about you

Is there any chance you could see me too?

Cause I love you

Is there anything I could do

Just to get some attention from you? (“I love you”, n.d.)

Though the boy is silently doing chores for his mother, the lyrics/music have the responsibility of saying what he is not old enough to articulate.

Nielsen performed a study recently which proved that commercials with some form of music performed better across four key metrics—creativity, empathy, emotive power, and information power—than those that didn’t (“I second that emotion”, 2015)

power-of-music

The Power of Music

Source: Nielsen.com

_____

I second that emotion: The emotive power of music in advertising.  (2015, July 7).  Nielsen.  Retrieved from http://www.nielsen.com/us/en/insights/news/2015/i-second-that-emotion-the-emotive-power-of-music-in-advertising.html

Woodkid. I love you.  (n.d.).  [Music lyrics].  Retrieved from http://www.azlyrics.com/lyrics/woodkid/iloveyou.html

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