---
title: TTCU Cruise Into Summer
description: Texas Tech Credit Union turned to Primitive to increase auto loan production. Together, we launched a full-funnel digital campaign targeting in-market auto shoppers.
---

[Our Work ](https://primitivemarketing.com/our-work)

# [TTCU Cruise Into Summer](https://primitivemarketing.com/our-work/cruise-into-summer)

 Written by [Brittany Lewis](https://primitivemarketing.com/our-work/author/brittany-lewis) | Sep 19, 2025 6:56:25 PM

 

-  

[View full post](https://primitivemarketing.com/our-work/cruise-into-summer)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Brittany Lewis"
  },
  "dateModified" : "2025-10-06T14:22:03.305Z",
  "datePublished" : "2025-09-19T18:56:25Z",
  "headline" : "TTCU Cruise Into Summer",
  "image" : {
    "@type" : "ImageObject",
    "height" : 2769,
    "url" : "https://392541.fs1.hubspotusercontent-na1.net/hubfs/392541/Header%20Image.jpg",
    "width" : 4098
  },
  "mainEntityOfPage" : "https://primitivemarketing.com/our-work/cruise-into-summer",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Our Work"
  }
}
```