POSTED BY Primitive | Jun 23, 2026
We're eager and honored to announce that Primitive, along with many of our partners, is a recipient of 5 Telly Awards!
Through collaboration with these experts in their fields and the creativity and grit of the Primitive team, award-winning work was made possible.
The centerpiece of Primitive’s award season is “From Dust: How Earth’s Smallest Resource Could Shape the Future,” which earned a Gold Telly in the General — Documentary: Short Form (Under 40 Minutes) category. Produced for Curtis & Curtis Seed Co.and Barenbrug USA, the documentary follows ranchers, seed experts, and forage consultants as they confront water scarcity across the Texas Panhandle and West Texas.
A Gold Telly represents the top tier of the competition. According to the Telly Awards, fewer than 10 percent of entries receive Silver or Gold recognition.
In addition to the Gold, Primitive earned four additional awards across three clients and categories:
Silver
- Acela Skincare video in General: Beauty, Fashion & Shopping
- Dairy MAX ‘Cooking Up Greatness’ in General: Food & Beverage, featuring Dallas Cowboys’ Solomon Thomas and celebrity chef Tiffany Derry.
- Riverview ‘The Sound of Opportunity’ in General: Agriculture & Food Systems
Bronze
-
Dairy MAX ‘Milk Mustache’ in General: Narrative & Scripted, a video showcasing chocolate milk with Texas Tech Linebacker Jacob Rodriguez and head coach Joey McGuire
“Five awards across four clients is a remarkable result, and it belongs entirely to the people who made these stories possible,” said Jerred Hurst, CEO of Primitive. “What excites me the most is the range, from a Gold-winning documentary about sustainability in the seed industry to brand work in beauty, agriculture and food. That breadth is what Primitive is built to do, and these awards reflect what happens when talented people do meaningful work.”
The five award-winning projects reflect the work of Primitive's full in-house team, including studio production, copywriting, creative design, account management, and strategy. The wins are a collective result, earned across every discipline the agency brings to a project.
For more information on the companies:
SHARE THIS POST:
About the writer, Primitive
The team behind On the Dot. is made up of creatives, strategists, and developers who give a damn. At Primitive, we craft digital solutions that help businesses grow from brand to backend. Every insight we share is backed by strategy, driven by results, and built to move your business forward.