contract copywriter

Position Overview

As a Contract Copywriter, you will play a core role in shaping compelling narratives, crafting high-quality content, and supporting content strategy across a range of brands and industries. This role blends creative storytelling with strategic execution to produce messaging that engages audiences, strengthens brand identity, supports business objectives, and drives digital performance.

You will collaborate closely with designers, strategists, account managers, and project managers to create high-performing content across digital platforms. This position is ideal for a writer who thrives in a fast-paced environment, understands how to connect with diverse audiences, and can deliver copy that informs, inspires, and converts.

Key Responsibilities

Content Strategy & Execution:
Develop and support content strategies that strengthen brand identity, drive engagement, and align with client goals across various industries.

Content Creation:
Write clear, engaging, and performance-driven copy for social media, websites, email campaigns, video scripts, brand campaigns, and other digital touchpoints.

Brand Voice & Messaging:
Maintain and refine consistent brand messaging across platforms while adapting tone and style for different audiences, industries, and brand personalities.

SEO & Content Performance:
Apply SEO best practices, UX writing principles, and conversion-focused techniques to improve visibility, engagement, and overall campaign performance.

Cross-Functional Collaboration:
Partner with designers, strategists, and marketing teams to ensure content aligns with visual direction, campaign strategy, and client expectations.

Editing & Quality Control:
Review and refine your work while upholding high standards of clarity, accuracy, and effectiveness across all content.

Research & Trend Awareness:
Stay current on industry trends, content best practices, and emerging digital marketing strategies to inform your work.

Strategic Content Growth:
Develop an understanding of broader content strategy, client relationships, and agency processes to support growth beyond writing.

AI Use & Responsibility:
Leverage AI tools to enhance efficiency and creativity while ensuring final content remains original, strategic, and rooted in your own craftsmanship.

What Success Looks Like

• Creating high-impact content that strengthens brand identity and drives meaningful engagement and results
  
• Bringing fresh ideas, strategic thinking, and creative problem-solving to every project
  
• Adapting quickly to changing priorities, timelines, and client needs
  
• Communicating effectively with internal teams and clients to deliver cohesive, on-brand work
  
• Demonstrating consistent growth in writing, strategy, client communication, and overall agency skillsets
  
• Developing a strong understanding of client goals and translating that into effective, results-driven content

Qualifications + Skills

• 3–5+ years of professional copywriting experience in digital marketing or agency environments
  
• Ability to craft compelling narratives for a variety of audiences and industries
  
• Strong understanding of brand voice, messaging frameworks, and audience targeting
  
• Solid grasp of SEO/AEO, social content best practices, and performance-driven writing
  
• Excellent writing, editing, and proofreading skills with strong attention to detail
  
• Ability to manage multiple projects and deadlines in a fast-paced environment
  
• Experience collaborating with creative, strategy, or account teams to build cohesive campaigns
  
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field preferred, but equivalent experience is welcome

Why You’ll Love Working With Primitive

• A people-first culture rooted in collaboration, curiosity, and creative excellence.
  
  
• Opportunities for growth and mentorship from experienced client leaders.
  
  
• Work from home or in our office in the heart of Lubbock, TX.
  
  
• A team that genuinely values both the work and the people doing it.

Our Vision

Inspiring New Possibilities.

Our Mission

Genuine Partners. Relentless Excellence. Unmatched Results.

How to Apply

If you’re ready to move forward and grow alongside a team that’s passionate about purpose-driven work, we’d love to meet you.

Apply below with your résumé and a short note about why you’d be a great fit for this role.