Branding and Positioning
It's Pretty, But Does it Work?
I'm writing on a subject that we take very seriously at Primitive. That subject is Design, and the importance of being both aesthetically beautiful and functionally awesome. And...
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Digital Marketing
Utilize The NBA's Digital Marketing Tactics for Your Brand (2020)
As fans have started to come back around, the National Basketball Association (NBA) recently experienced some of their highest ratings in years. The revival can be thanked in...
Digital Marketing
Digital Solutions for a Low-Touch World
We have been in the throws of multiple, unprecedented changes – often one after the next after the next. And although change can sometimes produce a bitter taste in our mouths,...
Digital Marketing
Social Media Marketing vs. Social Media Management
For the past few years, marketing blogs and websites have talked about the importance of your business’s online presence. You’ve probably read phrases like, “Your audience is...
Company Culture
The Do's and Don'ts of a Zoom Call
In today’s digital world, video calls have become as commonplace as audio ones. With tools like Skype, FaceTime, and video conferencing software and applications, calling and...
Business Growth and Sales
6 Steps to Conducting a Sales Audit
When you evaluate your business, you probably think long and hard about things like your marketing strategy, your overall budget and ways to trim, or your company culture and...
Digital Marketing, Lead Generation
The Power of a CTA
Your website is a powerful marketing tool, one that is increasing in its importance and necessity. (Thank you, quarantine.) Unlike any other asset you have, it’s always open and...
Website Design
10 Website Definitions to Know
When you’re dealing with your website, you might feel the need to carry around a dictionary just to understand all the different words that are used. If you’ve ever felt the need...
Website Design
Common Web Design Mistakes and How to Avoid Them
Many business owners have long realized the importance of their website. But a good site is literally more important right now than it has ever been before. And with many...