Digital Marketing
Community Manager vs. Social Media Manager
Building an online community is one important aspect of growing your business. It is much more effective to market your company to a group of people who have a shared, vested...
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Digital Marketing
Email Marketing: How to Implement Personalization
Right before my high school graduation, my English teacher gave my senior class some really helpful, practical advice. She was teaching us how to write thank you notes for the...
Website Design
The Atomic Design Methodology
My sophomore year, I entered the classroom for my new science course, and was greeted by our head football coach wearing a huge grin and eager to offer us his best dad joke, “Ok...
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Branding and Positioning
What is a Community Manager?
Creating and executing a successful digital strategy requires multiple roles. You need a strategist, who can keep a laser-like focus on goals and objectives. You need a content...
Company Culture
Primitive Does a 4 Day Workweek
Creating a healthy, thriving business isn’t something that is accomplished overnight. It requires a ton of care, commitment, time, and effort. It also requires an intense focus on...
Branding and Positioning
Top Branding Moments of 2021
It’s not an understatement to say that 2021 has left us with some memorable moments, some good, some bad, some we’d prefer to forget, and some that have left us with glimpses of...
Digital Marketing
The Buyer's Journey: 3 Stages From Visitor to Customer
Digital marketing is a proven, trusted method of attracting potential customers and generating leads. But at times, it can feel overwhelming. There are many different directions...
Business Growth and Sales
3 Practical Ways to Get Your Business Ready in 2022
Hands up if you have every intention of starting 2022 off on the right foot.
Website Design
Website Scalability: the Factor You Didn’t Realize You Needed
My husband and I recently changed out our bathroom shower head, and while that might not sound like an exciting purchase to most people, if you know, you know. The very best part...