Digital Marketing
Do’s and Don’ts of Email Workflows
A few years ago one of my son’s favorite toys was an electricity kit he received for his birthday. You’ve probably played with one of these. With just a few basic parts, you can...
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Business Growth and Sales
7 Ways to Show Your Customers Appreciation
As a kid, I had no concept of why holidays like Mother’s Day or Father’s Day mattered. I loved my parents a lot, I tried to be on good behavior most of the time, and they could...
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Website Design
Understanding the QA and Testing Process
Before we talk about QA and testing, you need to be in the right headspace. So, take a minute. Breathe. Take another deep breath. Now, close your eyes and remember the biggest...
Company Culture
The Value of Weekly Check-ins
At the beginning of this year, we began implementing a four-day workweek for our team. We chose to ease into this schedule by having half of our team off each Friday. This would...
Company Culture
Primitive Employee Spotlight: Alison Quisenberry
Name: Alison Quisenberry Position: Copywriter Location: Lubbock, Texas Job Description: Whatever a client needs, I write it. I also take steps to ensure it is the best product...
Website Design
4 Surprising Website Elements that Might Be Hurting Your UX
Of all the marketing tools in your arsenal, your website is the most powerful. It’s one of the few marketing assets you own completely. If Facebook, Google, and Twitter all shut...
Digital Marketing
Strategy First: Creating High-Quality Content
It’s no secret that we’re big believers in digital marketing around here. It’s one of the service lines we offer to serve our customers, and we’ve seen great success with it. But...
Digital Marketing
How to Get the Best Results from Your Email Marketing Strategy
It’s estimated that the average person checks their email at least 15 times per day*. This means that email is a pretty integral part of our lives, and it’s a powerful tool for...
Digital Marketing
Not Everyone Needs This Email: 3 Truths about Email Segmentation
In today's world, where our inboxes are bursting at the seams, generic emails just don't cut it anymore. People want emails that feel like they're speaking directly to them, with...