Branding and Positioning
Why the Bison: Primitive’s Branding Story
Few things are more disingenuous than someone who professes to be an “expert,” but never practices the expertise he or she shares. What’s the point of following a chef who doesn’t...
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Website Design
What to Keep in Mind When Buying a Domain
Purchasing a domain is a big step for a new business. It should cater to your business’s objectives and also be memorable. However, as of July 27, 2021, there are over 1.87...
Branding and Positioning
Brand Awareness Metrics You Should Be Watching
We’ve hit the topic of branding and brand awareness pretty hard for the past several weeks, and for good reason. A strong digital presence is no longer highly recommended or a...
Digital Marketing
Apple iOS Changes: How will your social ads be affected?
Back in April 2021, Apple flipped the marketing world on its head with their iOS 14.5 release.
Branding and Positioning
Building Brand Authenticity: Why You Need it in 2021
We’ve all had moments where reality didn’t come close to meeting our expectations. Whether it’s a Tinder swipe, a #pinterestfail, or a landscaping project, we’ve all felt the same...
Website Design
The Pros & Cons of Using a Website Builder
Building a professional website represents an exciting time of growth for your business. A functional, well-designed site can make a lasting impression on current and potential...
Product Development
What is Open Source Software, and How is it Used?
Navigating the waters of software development sometimes feels more daunting than swimming the English Channel. Everything about it feels complex and nuanced, because it actually...
Website Design
Building a Website: Traditional vs Growth-Driven Design
We all know websites are one of the very first impressions a visitor will have of your brand. So, even at the sacrifice of dating myself, imagine your website covered in the...
Branding and Positioning
What is a Brand Identity?
The number of businesses competing for your audience’s attention continues to grow. According to the SBA’s Office of Advocacy, the U.S. was home to more than 30 million small...