Digital Marketing
Four Marketing Concepts Every Financial Firm Should Know
“The number one bank in the world will be a technology company,” states futurist and fintech influencer, Brett King.
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Need real answers to marketing challenges? Find expert takes, how-tos, and honest answers to the questions business owners and marketers ask every day.
Branding and Positioning
Carving Out Your Business Niche
This probably comes as a huge surprise, but my baseball career was very short lived. In fact, I remember very little about it, short of my coach getting on to me for picking...
Website Design
How to Stay Ahead of Cyber Attacks
In today’s business world, almost everything we do is online. We interact with clients and potential customers, we make payment transactions, and we store data – lots and lots and...
Digital Marketing
10 Digital Marketing Trends for 2021
It’s no secret that digital marketing has seen quite the few ebbs and flows throughout the beginnings of the internet. Trends come and go, and they can present a mixed bag for...
Product Development
5 Essential Skills to Look for In a Software Developer
When looking for a developer, the initial list of questions can be fairly short. Especially if this is your first go at a new project. However, like many things, a shortlist is...
Branding and Positioning
Brand Voice: What Is It, and Why Does It Matter?
When you’re building out a digital strategy for your brand, there are a lot of things to consider. And while they are all incredibly important, some of them can feel bigger and...
Website Design
The Importance of Color Theory in Web Design
Color is arguably one of the most important aspects of any website.
Financial Firm Services
How Financial Advisors Can Build Trust With Their Customers
It’s safe to say that Covid-19 brought about just a few changes to our world. Some of these were expected, like an increase in your use of hand soap or sanitizer. But others might...
Company Culture
Primitive Employee Spotlight: Elie Andraos
Name: Elie Andraos Position: Product Architect