Digital Marketing
4 Social Media Myths Debunked
Social media has been around long enough that myths about it have become pretty commonplace. Thanks to the internet, many of these myths have been presented as facts, and some...
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Branding and Positioning
5 Financial Firms with Killer Branding
You can make a safe bet that a few eyes will roll when someone brags about their organization having “killer branding.” Couple that claim with an industry such as financial and...
Digital Marketing
Pillar Pages and Topic Clusters: What Every Marketer Needs to Know
Most people in the digital marketing realm have heard the phrases ‘pillar page’ and ‘topic cluster’ used a lot over the course of the past year. They’re hot topics.
Business Growth and Sales
Business Gone Virtual: How to Have an Effective Sales Meeting via Zoom
One of the advantages of an increasingly digital world is that we’ve learned how to create virtual options for almost every aspect of our businesses. Things that once required a...
Company Culture
Primitive Employee Spotlight: Parker Brown
Name: Parker Brown Position: Digital Ad Strategist Location: Lubbock, Texas
Website Design
Q & A with a Website Designer: Morgan Mann
Your website is your personal piece of online real estate, and quite often the first impression many visitors will have to: What your company stands for What services and...
Digital Marketing
What to Consider When Hiring a Digital Marketing Agency
Deciding whether to conduct your marketing in-house vs. hiring a digital marketing agency can be a big decision. Small companies in particular will be accustomed to doing their...
Digital Marketing
The Stages of Inbound Marketing and What to Focus On: Delight Stage
Sometimes a refresher can be beneficial to help you focus on the exact things that will help you reach your goals.
Digital Marketing
The Stages of Inbound Marketing and What to Focus On: Engage Stage
Sometimes we all need to return to the basics, and this is especially true for marketers.