Product Development
The Value of User Research for Custom Software
There is an old saying in business that the customer is always right. And while that adage is mostly rooted in the principle of offering consistently excellent customer service...
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Digital Marketing
Hidden Money: Co-op and Marketing Development Funds
The nature of our work at Primitive allows us to partner with a lot of different companies. We’ve worked with businesses in multiple industries and of all sizes. Each comes with...
Website Design
Design System 101
As a mom (and let’s be honest, as an adult child), I am passionate about Legos. They promote strategic, creative thinking, are durable, require zero screens, and can fit a wide...
Digital Marketing
Community Manager vs. Social Media Manager
Building an online community is one important aspect of growing your business. It is much more effective to market your company to a group of people who have a shared, vested...
Digital Marketing
Email Marketing: How to Implement Personalization
Right before my high school graduation, my English teacher gave my senior class some really helpful, practical advice. She was teaching us how to write thank you notes for the...
Branding and Positioning
When a Messaging Style Guide Isn’t Enough: Building a Brand Book
At Primitive we create brand books for our clients. To us, a brand book captures the visual look of your brand, your why, and how you’re writing about your products or services....
Website Design
The Atomic Design Methodology
My sophomore year, I entered the classroom for my new science course, and was greeted by our head football coach wearing a huge grin and eager to offer us his best dad joke, “Ok...
Digital Marketing
How to Use a Buyer Persona
You hired an amazingly talented marketing company to do marketing research for your company. Such a win! And you were thrilled to see the package included buyer personas. You’ve...
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Branding and Positioning
What is a Community Manager?
Creating and executing a successful digital strategy requires multiple roles. You need a strategist, who can keep a laser-like focus on goals and objectives. You need a content...