Branding and Positioning
Building a Brand on LinkedIn
For many people, building a personal brand can be daunting.
on the
dot.
Need real answers to marketing challenges? Find expert takes, how-tos, and honest answers to the questions business owners and marketers ask every day.
Product Development
Web App vs Mobile App
More and more frequently, I feel like I am living in one of those Progressive commercials where an instructor is trying to prevent people from turning into their parents. I love...
Branding and Positioning
What is a Messaging Style Guide and Do You Need One?
Branding is more than slapping a logo and color palette together, and messaging exceeds the bounds of having an eagle eye for grammar and syntax.
Company Culture
Say So Long to Silos
A few years ago, I became an avid meal planner. It was a great way to keep our grocery budget trim, help our family use everything in our fridge, and make dinner time a little...
Website Design
How To Build a StoryBrand Website
The StoryBrand concept, one that simplifies your business’s unique message to your ideal audience, has been one gaining in popularity especially over the last couple of years.
Digital Marketing
Inbound 2021: Continuing Education Leads to Higher Sales
Let me let you in on a not-so-secret, secret: even experts need continuing education. It’s easy for any organization to get wrapped up in serving clients that they fail to make...
Product Development
How to Fund Your SaaS Startup
You’ve probably heard the old adage that every business starts with an idea. Technically, this is true, but it’s probably far more accurate to say that no business can begin...
Digital Marketing
What iOS 15 Means For Your Business
A wave of marketing panic broke out in June after Apple announced major privacy and feature changes for the next operating system update. Spoiler: take a deep breath, make sure...
Website Design
Website Must Haves for a B2B Company
Having a website is no longer optional. It’s an absolute requirement – not just for building a strong online presence but also for initiating a relationship with potential...