Digital Marketing
How to Use a Buyer Persona
You hired an amazingly talented marketing company to do marketing research for your company. Such a win! And you were thrilled to see the package included buyer personas. You’ve...
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Need real answers to marketing challenges? Find expert takes, how-tos, and honest answers to the questions business owners and marketers ask every day.
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Branding and Positioning
What is a Community Manager?
Creating and executing a successful digital strategy requires multiple roles. You need a strategist, who can keep a laser-like focus on goals and objectives. You need a content...
Company Culture
Primitive Does a 4 Day Workweek
Creating a healthy, thriving business isn’t something that is accomplished overnight. It requires a ton of care, commitment, time, and effort. It also requires an intense focus on...
Product Development
3 Reasons to Say Yes to Custom Software
The project management system crashes for the second time today—the 4th time this week. Suddenly your Slack blows up, the whole team is frustrated, and you can’t find that linked...
Branding and Positioning
Top Branding Moments of 2021
It’s not an understatement to say that 2021 has left us with some memorable moments, some good, some bad, some we’d prefer to forget, and some that have left us with glimpses of...
Digital Marketing
The Buyer's Journey: 3 Stages From Visitor to Customer
Digital marketing is a proven, trusted method of attracting potential customers and generating leads. But at times, it can feel overwhelming. There are many different directions...
Business Growth and Sales
3 Practical Ways to Get Your Business Ready in 2022
Hands up if you have every intention of starting 2022 off on the right foot.
Website Design
Website Scalability: the Factor You Didn’t Realize You Needed
My husband and I recently changed out our bathroom shower head, and while that might not sound like an exciting purchase to most people, if you know, you know. The very best part...
Branding and Positioning
Building a Brand on LinkedIn
For many people, building a personal brand can be daunting.