Digital Marketing
SEO and PPC the Perfect Pair
In a world filled with digital ads, how can you make your business stand out among the rest? And what does SEO have to do with it? It’s easy to get lost in this digital world, so...
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Need real answers to marketing challenges? Find expert takes, how-tos, and honest answers to the questions business owners and marketers ask every day.
Business Growth and Sales
Growing Pains for Small Businesses
The first time I heard the expression “growing pains,” I was around eight years old and terrified my legs were broken because they were sore and achy. My mom assured me that I was...
Company Culture
The Importance of Communicating Intentionally With Your Team
When it comes to growing your business, some of the most critical components involved are also the most intangible. As a business owner, you’ve probably spent a lot of time...
Digital Marketing
Defining Your Digital Ad Audience
Defining your Digital AudienceIf you’re as invested in your brand as we are, you know you want your digital ads to hit the mark with every view. Effective digital ads can boost...
Company Culture
Employee Spotlight: Bailey Alexander
Name: Bailey Alexander Position: Photographer / Videographer Location: Lubbock, Texas Job Description: Capturing photo and video content for social media and online avenues!
Website Design
Everything is Better in Texas: Wines & Websites
About Llano Estacado Winery Llano Estacado Winery is a Lubbock, Texas, based winery. They’re an established, award-winning brand. You can find their wines in stores across the...
Branding and Positioning
Is Your Brand Messaging Working?
Your brand has stiff competition online. Not only do you have to compete with other businesses in your industry, you also have to compete for the actual time and attention of your...
Digital Marketing
Email Workflows Explained + Why You Need Them
Let’s be honest. Traditional marketing is out. But how are you expected to keep up? In the ever-evolving world of digital marketing, it’s a constant battle to stay relevant....
Digital Marketing
Search, Social, or Video: Which Digital Ad Channel is Right for You?
We are officially past the point in marketing history when running digital advertising campaigns is something your business should just consider. Now, it’s a non-negotiable part...