Branding and Positioning
Building a Brand Messaging Strategy
We did some very informal research and asked on social media what people thought brand messaging was. We posted on IG accounts, we asked our friends and family. And the answers...
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Business Growth and Sales
Preparing for the Second Half of 2022
“It’s like I’m drowning, and someone just handed me a baby.” This is how one of my best friends once described how he was feeling when he and his wife welcomed their fourth child...
Digital Marketing
What are SMART Goals?
Goals on their own aren’t always enough. Instead, we need very precise, tangible objectives to help us accomplish our objectives. That’s where SMART Goals come in: they help you...
Product Development
Does Your Product Roadmap Include Client Communication?
The copywriter’s desk is littered with coffee mugs and Aha cans. The software team has gone through more fruit smiles, hot coffee, and midday iced coffees than is healthy. The...
Company Culture
Primitive’s Core Values
Several years ago, we realized that our company needed to make significant changes in how we handle our company culture. This led to the hiring of our Chief of Staff, the...
Website Design
Getting Started - Building a Website
Investing in a high-quality website is one of the most valuable things you can do for your business.
Branding and Positioning
The 5 Types of Positioning Statements
Launching a new product or service isn’t something you take lightly. It requires research, trial and error, and multiple iterations to create something you are confident will...
Product Development
An Agile Process: A Software Development Lifecycle for Faster Results
As the world of technology rapidly changes and evolves, the people who create and maintain it have to, too; thus, Agile software development was born.
Website Design
What We’re Seeing in Web Design Today
One of the ways the digital world mirrors the physical one is in the rapid changes in design. Every year, we find ourselves embracing unique trends, different styles of jeans we...