Digital Marketing
What are SMART Goals?
Goals on their own aren’t always enough. Instead, we need very precise, tangible objectives to help us accomplish our objectives. That’s where SMART Goals come in: they help you...
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Product Development
Does Your Product Roadmap Include Client Communication?
The copywriter’s desk is littered with coffee mugs and Aha cans. The software team has gone through more fruit smiles, hot coffee, and midday iced coffees than is healthy. The...
Company Culture
Primitive’s Core Values
Several years ago, we realized that our company needed to make significant changes in how we handle our company culture. This led to the hiring of our Chief of Staff, the...
Website Design
Getting Started - Building a Website
Investing in a high-quality website is one of the most valuable things you can do for your business.
Branding and Positioning
The 5 Types of Positioning Statements
Launching a new product or service isn’t something you take lightly. It requires research, trial and error, and multiple iterations to create something you are confident will...
Product Development
An Agile Process: A Software Development Lifecycle for Faster Results
As the world of technology rapidly changes and evolves, the people who create and maintain it have to, too; thus, Agile software development was born.
Website Design
What We’re Seeing in Web Design Today
One of the ways the digital world mirrors the physical one is in the rapid changes in design. Every year, we find ourselves embracing unique trends, different styles of jeans we...
Branding and Positioning
Messaging Matrix: Know Who You Are
When you think of Apple or Amazon, what comes to mind? Or when you see McDonald’s golden arches, what is your first thought? Whether it’s good or bad, whether you’re a customer of...
Branding and Positioning
Simple Steps to Branding Your Business
In my family, birthdays have always been kind of a big deal. We love getting together to celebrate the birthday boy or girl, laugh a ton, and of course eat cake.