Website Design
Getting Started - Building a Website
Investing in a high-quality website is one of the most valuable things you can do for your business.
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Need real answers to marketing challenges? Find expert takes, how-tos, and honest answers to the questions business owners and marketers ask every day.
Branding and Positioning
The 5 Types of Positioning Statements
Launching a new product or service isn’t something you take lightly. It requires research, trial and error, and multiple iterations to create something you are confident will...
Product Development
An Agile Process: A Software Development Lifecycle for Faster Results
As the world of technology rapidly changes and evolves, the people who create and maintain it have to, too; thus, Agile software development was born.
Website Design
What We’re Seeing in Web Design Today
One of the ways the digital world mirrors the physical one is in the rapid changes in design. Every year, we find ourselves embracing unique trends, different styles of jeans we...
Branding and Positioning
Messaging Matrix: Know Who You Are
When you think of Apple or Amazon, what comes to mind? Or when you see McDonald’s golden arches, what is your first thought? Whether it’s good or bad, whether you’re a customer of...
Branding and Positioning
Simple Steps to Branding Your Business
In my family, birthdays have always been kind of a big deal. We love getting together to celebrate the birthday boy or girl, laugh a ton, and of course eat cake.
Company Culture
You Can’t Fudge Copy (Why a Copywriter is Worth the Investment)
One of the things we’ve talked about once or twice around here is the importance of great copy. It plays a critical role in attracting visitors to your website, helping prospects...
Website Design
Great Copy Doesn’t Start with SEO
Why You Shouldn’t Start with SEO (And What to Do Instead) In digital marketing, the only constant is change. Just when your strategy starts to feel dialed in, the landscape...
Website Design
The 5 Website Elements You're Not Using
In today’s world of technology, it’s extremely common for your first point-of-contact with a potential client to be your website. They Googled a broad search question and your...