Branding and Positioning
Messaging Matrix: Know Who You Are
When you think of Apple or Amazon, what comes to mind? Or when you see McDonald’s golden arches, what is your first thought? Whether it’s good or bad, whether you’re a customer of...
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Branding and Positioning
Simple Steps to Branding Your Business
In my family, birthdays have always been kind of a big deal. We love getting together to celebrate the birthday boy or girl, laugh a ton, and of course eat cake.
Company Culture
You Can’t Fudge Copy (Why a Copywriter is Worth the Investment)
One of the things we’ve talked about once or twice around here is the importance of great copy. It plays a critical role in attracting visitors to your website, helping prospects...
Website Design
Great Copy Doesn’t Start with SEO
Why You Shouldn’t Start with SEO (And What to Do Instead) In digital marketing, the only constant is change. Just when your strategy starts to feel dialed in, the landscape...
Website Design
The 5 Website Elements You're Not Using
In today’s world of technology, it’s extremely common for your first point-of-contact with a potential client to be your website. They Googled a broad search question and your...
Branding and Positioning
What is Typography?
Hundreds of years ago, books were written out by hand, copied onto paper by monks writing in frigid scriptoriums while they penned pages of flourishing script and beautiful...
Digital Marketing
Tangible Benefits of a Successful Digital Marketing Strategy
As marketers working in 2022, we have no choice but to operate in a climate of constantly changing and ever-evolving messages. In a place and time where things move at the speed...
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Branding and Positioning
The Power of Strong Partnerships
It doesn’t matter how good you and your team are. In order for your business to grow and thrive, you’re going to have to build partnerships. These partnerships will increase what...
Digital Marketing
Do’s and Don’ts of Email Workflows
A few years ago one of my son’s favorite toys was an electricity kit he received for his birthday. You’ve probably played with one of these. With just a few basic parts, you can...