Company Culture
Primitive’s Core Values
Several years ago, we realized that our company needed to make significant changes in how we handle our company culture. This led to the hiring of our Chief of Staff, the...
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Branding and Positioning
The 5 Types of Positioning Statements
Launching a new product or service isn’t something you take lightly. It requires research, trial and error, and multiple iterations to create something you are confident will...
Website Design
What We’re Seeing in Web Design Today
One of the ways the digital world mirrors the physical one is in the rapid changes in design. Every year, we find ourselves embracing unique trends, different styles of jeans we...
Branding and Positioning
Simple Steps to Branding Your Business
In my family, birthdays have always been kind of a big deal. We love getting together to celebrate the birthday boy or girl, laugh a ton, and of course eat cake.
Company Culture
You Can’t Fudge Copy (Why a Copywriter is Worth the Investment)
One of the things we’ve talked about once or twice around here is the importance of great copy. It plays a critical role in attracting visitors to your website, helping prospects...
Website Design
Great Copy Doesn’t Start with SEO
Why You Shouldn’t Start with SEO (And What to Do Instead) In digital marketing, the only constant is change. Just when your strategy starts to feel dialed in, the landscape...
Branding and Positioning
What is Typography?
Hundreds of years ago, books were written out by hand, copied onto paper by monks writing in frigid scriptoriums while they penned pages of flourishing script and beautiful...
Digital Marketing
Tangible Benefits of a Successful Digital Marketing Strategy
As marketers working in 2022, we have no choice but to operate in a climate of constantly changing and ever-evolving messages. In a place and time where things move at the speed...
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Branding and Positioning
The Power of Strong Partnerships
It doesn’t matter how good you and your team are. In order for your business to grow and thrive, you’re going to have to build partnerships. These partnerships will increase what...